Voost
DEC, 2023 - APR, 2024
Amplify vibrant emotions
VOOST is a newly launched bar by Josun Hotels & Resorts, located at the highest floor of GRAVITY
Pangyo Hotel. It is a space that captures the peak of energy, awakens the senses, and delivers a new
dimension of experience.
Moving beyond the conventions of traditional hotel bars, VOOST redefines the bar not merely as a place for drinking, but as a space where diverse encounters amplify a spectrum of emotions. With this belief, we developed VOOST’s brand language and visual identity around the tagline “Amplify Vibrant Emotions”—a space alive with dynamic and expressive energy.
The VOOST wordmark is designed to visualize the moment when energy intensifies at the top floor. The letter V is shaped after the silhouette of a cocktail glass, while the intentionally elevated cap line reflects the concept of rising energy, in connection with the GRAVITY brand. The V Mark, balancing straight lines and curves, visually embodies the concentration of energy. Through shifting textures and colors that hold a wide range of emotions, the identity creates an immersive experience—like engaging with a piece of art.